Jojos Fashion Show 2 Las Cruces 2008

Posted by admin on November 24th, 2008 filed in Strategy

Last season Jojo Cruz came out of retirement to take the fashion world by storm. With the help of her daughter Rosalind, Jojo used her impeccable eye for matching outfits to brighten runways around the world.

Now Jojo and Rosalind have great expectations they must meet as they launch their joint line, Las Cruces. Unfortunately, Katrine Yue, the new editor at Fashion Wear Daily, has strong opinions about what constitutes elegance and it doesn’t always match the Cruz vision. She’s assigned her star photographer Avett to cover all of the Cruz shows.

Can Jojo and Rosalind continue working together in the face of new challenges including designing for men? Is one label big enough for two strong women?